Back To School Marketing – Don’t Forget Parents

As you enjoy the success of your Back To School marketing campaign to help students make a positive transition from their summer fun, don’t forget about their parents. Parents need help making this adjustment too. K-12 parents have to realign their schedules and get back in the swing of actively participating in their children’s education.…

Holiday Networking For Practitioners

DR. E. CAROL WEBSTER’S SUCCESS!EZINE HOLIDAY NETWORKING FOR PRACTITIONERS E. Carol Webster, Ph.D. Original Copyright © 2014 ‘Tis the season to be jolly and to network! There’s no better time to meet new people and to let them know about your practice. Social engagements abound this time of year, so take advantage of these great networking…

Mindful Marketing

DR. E. CAROL WEBSTER’S SUCCESS!EZINE Mindful Marketing E. Carol Webster, Ph.D. Original Copyright © 2014 As you teach your patients how to become more mindful, be sure to practice what you preach. Take time to think about what you’re doing as you market your business so that your efforts and energy get results. Who Are You…

Back to School Marketing

DR. E. CAROL WEBSTER’S SUCCESS!EZINE BACK TO SCHOOL MARKETING E. Carol Webster, Ph.D. Original Copyright © 2014 By now, your back to school promotion should be in high gear. If your phone is not ringing, you’re not getting your message out to potential referrals. Whether you work with children, teens, young adults, adults — even seniors,…

Follow-Up Faux Pas

DR. E. CAROL WEBSTER’S SUCCESS!EZINE FOLLOW-UP FAUX PAS E. Carol Webster, Ph.D. Original Copyright © 2014 Congratulations on getting out of the office to network! Hopefully you met some colleagues you didn’t know before and connected with other contacts who may be possible referral sources. Rarely do these contacts turn into referrals on their own, so…

Summer Networking

DR. E. CAROL WEBSTER’S SUCCESS!EZINE SUMMER NETWORKING E. Carol Webster, Ph.D. Original Copyright © 2014 The lazy days of summer are here and many practitioners experience a slowdown of both new referrals and regulars this time of year. Though no one likes a slump in revenue, take advantage of the downtime to catch up on paperwork…