The holidays are a great time to market your practice. The community is abuzz with festive events and activities that lots of people attend. You need to be there too. You can make new contacts who may become referral sources in the future, so make time to get out of the office!
Find Out What’s Going On
Mental health practitioners can be very isolated and disconnected from what’s going on around them in the community. The highly confidential nature of the business contributes to this, as does the need to avoid troublesome dual relationships. But this doesn’t mean that you can’t have a social life. It just means you have to handle it more carefully than other types of practitioners. So reach out to colleagues and friends and find out what’s going on during the season. This will remind others that you’re out there, as well as provide you with information and invitations you might not get otherwise.
Make Time To Attend
Sure, you’re fully booked and don’t see how you can find time to add holiday events to your schedule. But take another look at this. Are you booked at 7:30 AM? Some fun events take place early in the morning in understanding of how difficult it can be for busy business owners to leave the office as the day progresses. And are you still seeing patients at 9 PM on Friday night? Saturday night? You may be tired after a long day, but take a change of clothes or dress for the festive event that day and make an appearance. Don’t worry; you’ll see plenty of other latecomers. Even if the event is just about over, you’ll meet new some new folks or connect with those you haven’t seen in a while. Making some contact is better than doing nothing at all.
As with all networking, don’t just collect business cards and let them gather dust. Follow up with the people you meet. They’re busy like you are, so you may not be able to speak with them by phone, but send a quick email or add them to your holiday greeting card list. Don’t spam them or send unsolicited marketing material. Let folks know that you can send more information if they’re interested or that you’ll be pleased to add them to your mailing list if they’d like. Get their consent. You chat about these things when you meet them and make a note on the back of their card. This will help you remember what you discussed and what type of follow up you need to do when you get back to the office.
Take advantage of this great time of year to increase your visibility and cultivate new relationships. There’s no guarantee that you’ll get new business, but doing nothing is sure to result in ― nothing.
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About the Author:
Dr. E. Carol Webster is a clinical psychologist consultant specializing in Success Psychology.
She is author of the book for those dealing with the stress of success ―
Success Management: How to Get to the Top and Keep Your Sanity Once You Get There,
The Fear of Success: Stop It From Stopping You! ―
the book to help you overcome fears that may be holding you back in your life and career
The Private Practice of Clinical Psychology in: Voices of Historical & Contemporary Black American Pioneers
Money Smarts: Put More Profit In Your Private Practice!
E. Carol Webster, Ph.D.
Clinical Psychology Consulting
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