Make Connections At Conventions

Conventions are a great opportunity to combine professional development with vacation. Popular destinations abound, making it possible for you to stay current with the latest information in your field while enjoying fun recreation too. But don’t just “attend.” Participate in activities with a purpose, and be strategic about the people you meet while there. Who…

Polish Your Practice Image Online

Lots of practice marketing takes place online these days. Traditional methods are still important, but your online presence works 24 hours a day. Make sure that it’s working for you, and not against you! Keep Your Website Looking Good Most practitioners start out with a decent looking website, but some are little more than an…

To Accept New Referrals, Expand Your Training

You will get many referrals for services you don’t currently provide. While you can’t evaluate and treat conditions you don’t have the training for, some may peak your interest and motivate you to get the training you need. Start By Reading Before investing a lot of time and money in a new skill that you…

Random Referrals

You know it’s essential to the survival of your practice to get referrals and you have good strategies for cultivating them. But don’t implement them willy-nilly and generate random referrals that probably won’t result in tangible business. Keep your practice brand in mind and the type of business you’re trying to build. This will help…

It’s Best To Say “No” To Some New Referrals

DR. E. CAROL WEBSTER’S SUCCESS!EZINE IT’S BEST TO SAY “NO” TO SOME NEW REFERRALS E. Carol Webster, Ph.D. Original Copyright © 2014 It’s not always wise to accept every new referral. Some patients may not be appropriate for your practice. Rather than automatically schedule everyone who contacts you, take care to assess callers’ needs and expectations.…

Referral Source Management

DR. E. CAROL WEBSTER’S SUCCESS!EZINE REFERRAL SOURCE MANAGEMENT E. Carol Webster, Ph.D. Original Copyright © 2013 You’ve worked hard to get colleagues and other professionals to refer patients to you, but are they continuing to do so? If yes, congratulations. If not, how well are you managing these relationships? They are vital to the long term…