Protect Your Practice Brand

After promoting a positive practice brand for decades, it’s understandable to feel upset when a disgruntled patient makes negative comments about you. Some folks won’t like the looks of your office. Others won’t like your treatment approach. And no matter how well trained and experienced you are, this can’t always be avoided or clinically managed.…

Set Goals This New Year

Another good year in business without doing any planning? Great, but don’t push your luck. Goal setting is important, so give your practice a boost this New Year. Improve Your Technology You may be “old school” and still conduct business like a dinosaur, but your patients don’t. Most are up-to-date with technology and expect you…

Skip Phones In Session

Even highly seasoned practitioners can forget that they need to focus on their patients and not phone calls when they’re in session. Sure, people are contacting you all the time for both business and personal reasons. But when you’re in session, patients are paying you for your expertise and your time, so don’t give them…

Cell Use Corrodes Customer Service

Posted by on Nov 1, 2016 in Success!Ezine For You

It’s become commonplace to see merchants tethered to their cell phones as they greet and wait on customers in their businesses. The phones are never on silent and when they ring, shoppers stand by patiently as lengthy business and even personal calls are answered. But remember that you’re the customer with money in hand who’s…

Cell Phone Chatter Damaging Your Brand?

Posted by on Mar 1, 2016 in Success!Ezine For You

Cell phones help us stay connected 24/7. But just because you have it doesn’t mean you must use it at all times.  You’re not obligated to respond to every call the instant it comes in, so use self-discipline and prudence when you’re in work situations. Stop Broadcasting Your Business When working, neither your colleagues nor…

Value Your Customers

Posted by on Oct 5, 2012 in Success!Ezine For You

DR. E. CAROL WEBSTER’S SUCCESS!EZINE VALUE YOUR CUSTOMERS E. Carol Webster, Ph.D. Original Copyright © 2012 Most retailers understand the connection between customer relations and the success of their business, but many professionals believe that all they need to concern themselves with is their competency. Knowing your craft is essential, but your “people skills” are vital…